Black Rifle Coffee Menu With Prices — 2026 Guide
Black Rifle Coffee Company is not a standard coffee chain. It is a veteran-owned brand built around a specific identity — premium coffee for people who love the military, the outdoors, and American culture. Understanding that identity explains why the menu looks different from any other coffee company in the US.
Founded in 2014 by Evan Hafer — an Army Ranger and former CIA contractor — BRCC has grown from a direct-to-consumer coffee brand into a publicly traded company (NYSE: BRCC) with 87+ physical “Outpost” cafe locations, a full retail product line, and one of the most loyal customer bases in the specialty coffee industry.
This guide covers the complete Black Rifle Coffee menu with prices for 2026 — cafe drinks, whole bean bags, K-Cups, RTD cans, and food — plus the Coffee Club subscription savings, military discount details, and an honest roast-by-roast guide to help you find the right product the first time.
What Makes Black Rifle Coffee Company Different?
Black Rifle Coffee is built around three things that no other major coffee brand prioritizes the same way: veteran employment, product transparency, and a brand identity that is deliberately unapologetic.
On the mission side, BRCC has committed to hiring 10,000 veterans. The company donates a portion of revenue to veteran and first responder causes, and it has built Coffee Clubs and partnerships around supporting military families. Purchasing from BRCC is — for many customers — as much about the mission as it is about the coffee.
On the product side, the roast lineup is genuinely broad. BRCC sources green coffee from Central America, South America, and Africa, roasting in-house at their Salt Lake City, Utah facility. The range runs from the approachable Silencer Smooth (light-medium, low acidity) to the maximum-caffeine CAF blend (extra dark, 200mg+ per serving). Every bag lists the roast level and tasting notes clearly — something competitors like Starbucks do inconsistently and budget brands rarely do at all.
On the brand identity side, BRCC leans into military culture explicitly — drink names like the 1776 Mocha, AK-47 Espresso, and Smokey Joe Latte are deliberate, not accidental. This is either the strongest part of the brand or a reason to shop elsewhere depending on who you ask. For its target customer, it is the whole point.
BRCC products are sold in-store at Outpost cafes, online at blackriflecoffee.com, and through major retail partners including Bass Pro Shops, Cabela’s, Walmart, and select grocery chains.
Full Black Rifle Coffee Menu With Prices — 2026
Cafe Espresso Drinks (Outpost Locations)
BRCC Outpost cafes serve a full espresso bar menu. Prices below reflect 2026 regional averages — Outpost locations vary by franchise.
| Drink | Price |
|---|---|
| Batch Brew (Just Black) | $2.95 – $3.00 |
| Espresso Shot | $3.00 |
| Americano / Iced Americano | $3.75 – $3.95 |
| Cappuccino / Cortado | $3.50 – $4.00 |
| Latte | $4.00 – $4.45 |
| Horchata Latte | $5.00 |
| Mocha / White Mocha | $5.45 |
| Caramel Latte | $5.50 |
| Cold Brew | $3.50 – $4.45 |
| Nitro Cold Brew | $4.99 – $5.00 |
| Draft Latte (Cold, on tap) | $4.99 |
| Iced Coffee | $1.00 – $3.95 |
| Matcha Latte | $4.25 – $5.50 |
| Chai Tea Latte | $5.00 – $6.00 |
| Frozen Latte (Mocha / Caramel / Vanilla) | $6.50 |
| Lemonade / Arnold Palmer | $4.00 |
| Black Iced Tea / Hot Tea | $3.50 |
| Joe To Go (96 oz bulk carrier) | $17.95 |
Hero & Signature Drinks
These are BRCC’s signature cafe exclusives — drinks you can only order at an Outpost location. Each is named with military or American heritage references.
| Hero Drink | Price | What It Is |
|---|---|---|
| Smokey Joe Latte | $5.00 – $5.50 | Espresso + smoked vanilla syrup + steamed milk |
| 1776 Mocha | $5.50 | Dark chocolate mocha with a bold espresso base |
| Liberty Bell Latte | $5.25 | Smooth vanilla espresso latte |
| Betsy Ross White Mocha | $5.25 | Classic white mocha with a lighter espresso pull |
| Seasonal (Pumpkin Spice / Maple) | $5.50 – $5.75 | Rotates quarterly |
The Smokey Joe Latte is the drink most Outpost regulars recommend to first-timers. The smoked vanilla adds a depth that standard vanilla lattes at other chains do not replicate. The 1776 Mocha is the choice for anyone who prefers bold, dark chocolate notes over sweet caramel.
Outpost Food Menu
BRCC Outpost cafes serve a “freedom-focused” food menu built around hearty, high-protein items. The naming carries the same military theme as the drinks.
Breakfast & Morning
| Item | Price |
|---|---|
| Hot Honey Biscuit | $5.95 – $6.25 |
| Sausage, Egg & Cheese Sandwich | $7.25 – $7.50 |
| Bacon, Egg & Cheese Sandwich | $7.25 – $7.50 |
| Jalapeño Biscuit Sandwich | $6.25 – $6.99 |
| Sausage Egg Breakfast Bowl | $6.75 – $6.99 |
| Breakfast Burrito / Burrito Grenade | $6.50 – $7.95 |
| Bagel / Waffle Sandwich | $5.50 – $6.99 |
Lunch & Savory Snacks
| Item | Price |
|---|---|
| Chicken Sandwich | $7.00 – $8.95 |
| Chicken Fajita Burrito | $7.00 |
| Three Meat & Cheese Hand Grenade | $5.50 |
| Ham & Cheese Hand Grenade | $5.00 |
| Combat Kolache | $4.25 – $4.75 |
| Double Barrel Kolache | $4.75 |
| Bagel Bombs (Savory Bites) | $4.00 |
| Egg Bites (Bacon & Gouda / Veggie) | $4.50 – $4.95 |
| Combo Chips | $1.50 – $1.75 |
“Hand Grenades” are BRCC’s signature savory pastries — kolache-style buns filled with meat and cheese, baked fresh at the Outpost. They are the most ordered food item across locations and the quickest way to understand what BRCC’s food program is going for: no-frills, filling, high-protein.
Bakery
| Item | Price |
|---|---|
| Blueberry Cobbler Muffin | $3.50 – $3.95 |
| Salted Caramel / Chocolate Chunk Cookie | $2.75 – $4.25 |
| Danish / Monkey Bread | $4.85 – $6.75 |
| Cinnamon Roll / French Toast Muffin | $3.75 – $4.00 |
| Pumpkin Scone / Seasonal Pastries | $5.25 – $6.25 |
| Toasted Bagel with Cream Cheese | $3.50 |
Whole Bean & Ground Coffee — Retail Bags
This is the core product line that built BRCC before Outpost cafes existed. Most 12 oz bags run $16.99–$17.99.
| Blend / Roast | Roast Level | Price |
|---|---|---|
| Just Black | Medium | $16.99 |
| Silencer Smooth | Light-Medium | $16.99 |
| Blackbeard’s Delight | Medium | $16.99 |
| AK-47 Espresso | Medium-Dark | $17.99 |
| Beyond Black | Dark | $17.99 |
| Gunship | Dark | $17.99 |
| CAF Blend | Extra Dark | $17.99 |
| Atomic Llama | Medium-Light | $17.99 |
| Bourbon Coffee | Medium (Flavored) | $17.99 |
| Maple Pecan | Medium (Seasonal) | $17.99 |
| Thirty Presents Out | Medium | $17.99 |
Bulk 5 lb Bags (Just Black, Gunship, etc.) — $79.99
Bundles:
- Light / Medium / Dark Roast Bundle — $40.77
- Medium Roast Rounds Bundle — $30.57
K-Cups & Single-Serve Coffee Rounds
| Product | Pack Size | Price |
|---|---|---|
| Just Black / Beyond Black | 22-Count | $16 – $22 |
| AK-47 Espresso / Silencer Smooth | 22-Count | $15 – $22 |
| Tactisquatch / Happy Hunting | 22-Count | $16 – $17 |
| Bourbon / Kodiak / Fur Missile | 22-Count | $15 – $17 |
| Salty Caramel / Vanilla Bomb | 12-Count | $10 – $12 |
| Tactisquatch Bulk Pack | 75-Count | $48 |
| Instant Coffee Sticks | 7-Pack | $9.99 |
All BRCC K-Cups are compatible with Keurig® 1.0 and 2.0 brewers.
Nespresso® Compatible Capsules: Variety Pack (Loyal Spirit, Just Black, Mule) — $28.99 for 30-Count
Ready-to-Drink (RTD) Canned Coffee
RTD cans are one of BRCC’s fastest-growing product categories. They are available at BRCC Outposts, Bass Pro Shops, Cabela’s, Walmart, and online.
| RTD Drink (11 oz can) | Caffeine | Price |
|---|---|---|
| Espresso Mocha | ~200 mg | $3.19 – $3.99 |
| Espresso with Cream | ~200 mg | $3.19 – $3.99 |
| Salted Caramel | ~200 mg | $3.99 |
| Caramel Vanilla Cold Brew | ~150 mg | $3.75 |
| Sweet Vanilla Cold Brew | ~150 mg | $3.75 |
| 300 Cold Brew | ~300 mg | $3.75 |
The 300 Cold Brew is the highest-caffeine RTD product in the standard BRCC lineup — 300mg of caffeine per can, making it one of the strongest commercially available canned coffee products in the US. To put that in context, a Scooter’s Coffee espresso shot delivers around 75 mg and a Red Bull Infusion delivers about 80 mg. The 300 RTD delivers roughly four times that caffeine in a single can. If you want to understand how energy drink formats compare across coffee chains, the complete Red Bull Infusion guide at Scooter’s covers that full comparison.
RTD 12-Can Multi-Pack Cases: $35 – $55 (price varies by retailer and flavor)
How to Save Money at Black Rifle Coffee
Four real ways to pay less on BRCC products — whether you are shopping online, buying RTD at retail, or visiting an Outpost.
1. Join the Coffee Club (Up to 25% Off)
The BRCC Coffee Club is a subscription program that delivers whole bean bags, K-Cups, or RTD cans on a recurring schedule. Benefits include free shipping on all subscription orders, up to 25% off retail pricing depending on the plan, and 200 loyalty rewards points on sign-up. Members also get exclusive discounts on 40+ partner brands including Allegiant Air, Nine Line, and Sig Sauer.
Coffee Club subscriptions can be managed at any time through the My Coffee Club portal on the BRCC website — pause, skip, or cancel without calling customer service.
2. Military and First Responder Discount (25% Off First Order)
Active and former military members and first responders qualify for 25% off their first Coffee Club subscription order. Verification runs through ID.me, which takes under two minutes to complete. This is the most significant discount BRCC offers and the first move any eligible customer should make.
3. Email Newsletter (20% Off First Purchase)
Signing up for the BRCC email newsletter gives new subscribers 20% off their first purchase. This applies to one-time orders and does not require a Coffee Club commitment. For first-time buyers who want to try a bag or two before committing to a subscription, this is the smartest entry point.
4. Spend $75 for Free Shipping (Non-Members)
Non-Coffee Club orders qualify for free domestic economy shipping when the cart reaches $75. Two 12 oz bags ($33.98–$35.98) plus a 22-count K-Cup box ($15–$22) gets you close. The 5 lb bulk bag at $79.99 qualifies automatically and gives the lowest price-per-ounce of any BRCC retail product.
Use the Free Coffee Match Quiz
BRCC runs a free coffee match quiz at blackriflecoffee.com that asks about your roast preference, brewing method, and flavor profile. The result recommends specific blends from the lineup. In testing the quiz, the recommendations are genuinely accurate — a useful tool that most people overlook and that saves the trial-and-error of ordering the wrong roast on a first purchase.
Black Rifle Coffee vs Starbucks vs Death Wish — What’s Actually Different?
Most comparisons put BRCC against Starbucks. The more useful comparison includes Death Wish Coffee — the other high-caffeine, brand-identity-driven coffee company that occupies a similar space in the market.
| Factor | BRCC | Starbucks | Death Wish Coffee |
|---|---|---|---|
| Founded | 2014, Salt Lake City | 1971, Seattle | 2012, Round Lake NY |
| Identity | Veteran-owned, military culture | Global cafe lifestyle | High-caffeine, dark roast focus |
| Cafe Locations | 87+ Outpost cafes | 16,000+ | Online only (no cafes) |
| 12 oz Bag Price | $16.99 – $17.99 | $13.95 – $19.95 | $19.99 – $24.99 |
| Strongest Roast | CAF Blend (~200mg/12oz cup) | Pike Place (medium) | USDA Organic Death Wish (~300mg+ claim) |
| RTD Cans | Yes — up to 300mg | Starbucks Energy (separate brand) | Yes |
| Subscription | Coffee Club (up to 25% off + free ship) | Starbucks app only | Subscription available |
| Military Discount | 25% for veterans + first responders | No formal military program | No formal military program |
| Retail Partners | Bass Pro Shops, Cabela’s, Walmart | Grocery chains, licensed Starbucks | Amazon, grocery chains |
| Cafe Food Menu | Hearty, protein-focused (Grenades, burritos) | Extensive bakery + food | No cafes |
| Roast Variety | 10+ named blends across all levels | 6 core roasts + seasonal | 5 blends, dark-focused |
Against Starbucks: BRCC is cheaper per bag at retail, more transparent about roast origin, and has a food menu (at Outposts) that is more protein-focused. Starbucks wins on cafe availability, WiFi-friendly sit-down locations, and a food program that covers more dietary needs. Neither is better categorically — they serve different primary purposes.
Against Death Wish Coffee: BRCC and Death Wish target similar buyers — people who want strong coffee with a brand identity attached. Death Wish focuses exclusively on maximum caffeine and dark roasts. BRCC has a broader roast spectrum, physical cafes, and a military mission that Death Wish does not have. Death Wish is cheaper per bag at entry level; BRCC is cheaper through the Coffee Club subscription.
Common myth #1: “BRCC is just expensive coffee with a flag on the bag.” At $16.99–$17.99 for a 12 oz bag, BRCC sits in the mid-range of specialty coffee — below Blue Bottle ($17–$22), comparable to Intelligentsia, and higher than Folgers or Dunkin’ retail bags. The roast quality is consistent with what you pay, not inflated for the branding.
Common myth #2: “The CAF blend has dangerous caffeine levels.” The CAF blend is a high-caffeine dark roast — approximately 200mg of caffeine per 12 oz brewed cup. That is roughly twice a standard cup of coffee and well below the FDA’s 400mg daily recommended limit for healthy adults. The 300 RTD can at 300mg per serving is the product that requires more awareness for caffeine-sensitive individuals. For comparison, other chain options are covered in the Caribou Coffee menu guide and the Scooter’s Coffee full menu guide.
Best BRCC Product for Every Type of Buyer
First-time buyer trying BRCC: Start with Just Black (medium roast, balanced) or Silencer Smooth (light-medium, low acidity, highly approachable). Both are the most frequently reordered products in the lineup and give the best read on whether BRCC’s roasting style suits your palate.
Espresso drinkers: Order the AK-47 Espresso blend — medium-dark, built specifically for espresso machines and Moka pots. The name is marketing; the roast profile is a genuine Italian-style medium-dark with good body.
Cold brew at home: Order Gunship (dark roast) or Beyond Black (dark roast). Both steep well in cold brew and produce a smooth, low-acidity result without bitterness. Grind coarse for a 12–18 hour steep.
Maximum caffeine, no fuss: Order the 300 Cold Brew RTD cans. At $3.75 per can with 300mg of caffeine, it is the most efficient caffeine delivery BRCC offers per dollar. For drive-thru energy drink alternatives with more flavor customization, the full guide to Red Bull Infusions at Scooter’s Coffee covers 20+ flavors and caffeine levels in detail.
Outpost first visit: Order the Smokey Joe Latte and a Three Meat & Cheese Hand Grenade. Both are the most ordered items at Outpost locations and give you the clearest read on what BRCC’s cafe experience delivers.
Keurig users on a budget: Order the Tactisquatch 75-count bulk pack at $48 — that is $0.64 per cup, the lowest price-per-serving in the BRCC K-Cup lineup.
FAQs — Black Rifle Coffee Menu With Prices
What is the strongest coffee at Black Rifle Coffee Company? For whole bean bags, the CAF blend is formulated with maximum caffeine — approximately 200mg per 12 oz brewed cup. For RTD cans, the 300 Cold Brew delivers 300mg of caffeine per 11 oz can, making it the highest-caffeine product in the BRCC lineup. Both are available on the BRCC website and at select retail partners.
How many Black Rifle Coffee Outpost cafe locations are there in 2026? BRCC operates 87+ Outpost cafe locations across the US as of 2026. Locations are concentrated in states with high military and outdoor culture presence — Texas, Florida, Tennessee, Montana, and the Mountain West region. The full store locator is available at blackriflecoffee.com/locations.
What is a BRCC Coffee Club subscription and how much does it save? The Coffee Club is BRCC’s recurring subscription program for whole bean bags, K-Cups, and RTD cans. Members receive up to 25% off retail prices, free shipping on all subscription orders, 200 bonus loyalty points on sign-up, and exclusive partner discounts. Military members and first responders get 25% off their first subscription order after verifying through ID.me.
What is the Smokey Joe Latte at Black Rifle Coffee? The Smokey Joe Latte is BRCC’s signature Hero drink — served exclusively at Outpost cafes. It is an espresso drink with smoked vanilla syrup and steamed milk, priced at $5.00–$5.50. It is the most-ordered specialty drink at Outpost locations and the best introduction to BRCC’s cafe-exclusive menu for first-time visitors.
Where can I buy Black Rifle Coffee products near me? BRCC products are sold at Outpost cafe locations, online at blackriflecoffee.com, and through major retail partners including Bass Pro Shops, Cabela’s, and Walmart. RTD cans are the most widely available retail product and are found in the beverage aisle at many of these retailers. Use the store locator at blackriflecoffee.com to find the nearest Outpost or retail partner.
Are there vegetarian or vegan options at BRCC Outposts? The food menu is meat-heavy by design, but Outpost locations offer several vegetarian-friendly options including Veggie Egg Bites, Egg & Cheese Biscuit sandwiches, bagels with cream cheese, and most bakery items. Strictly vegan options are limited — the coffee drinks themselves are fully customizable with plant-based milk, and the Lemonade and Arnold Palmer are also vegan. Check with your local Outpost for current availability.
How does the BRCC Loyalty Rewards program work? The BRCC Loyalty Rewards program earns points on every purchase through blackriflecoffee.com. You also earn points for activities like signing up (200 points) and birthday bonuses. Points are redeemable for products and discounts and expire after one year if unused. Coffee Club members earn points at an accelerated rate compared to one-time buyers.
Conclusion
The Black Rifle Coffee menu with prices in 2026 covers far more than most people realize — from a $2.95 cup of brewed batch coffee at an Outpost to a $79.99 five-pound bag of whole beans shipped directly to your door. The brand’s identity is clear and consistent throughout: high-quality coffee, veteran mission, military-themed products, and a customer base that buys into all of it.
The smartest first move for any new customer is the coffee match quiz on the BRCC website — it takes two minutes and lands you in the right roast on the first order. The second smartest move is the Coffee Club subscription, which drops the effective price of every bag by up to 25% and adds free shipping on every delivery.
If you are military or a first responder, verify your status through ID.me on the first purchase. Twenty-five percent off your first subscription order is the best discount BRCC offers, and most eligible customers do not use it.
Disclaimer: This guide is an independent editorial resource and is not affiliated with, endorsed by, or officially connected to Black Rifle Coffee Company, any of its Outpost locations, or its retail partners. All prices, menu items, caffeine figures, product details, and discount information are based on publicly available information as of mid-2026 and may vary by location, product batch, or promotional period. BRCC’s Coffee Club terms, loyalty program rules, and military discounts are subject to change — confirm all current details at blackriflecoffee.com before purchasing or enrolling. This article is intended for informational purposes only.